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| Egon Schiele e l'espressionismo in Austria. Boeckl,
Gerstl, Kokoschka, Kubin, Schiele. Milano, 2000/01 |
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INFORMATION
AND EXTERNAL RELATIONS
From 1988 to 2004 the Foundation has produced 69 exhibitions; in its own premises it holds an average of three per year, and over ten each year in external facilities, displaying a total of between 600 and 800 artworks. Every year 150,000-200,000 persons visit the exhibitions at the Foro Buonaparte headquarters. This number increases greatly if the visitors to all the shows in external facilities are included.
Thanks to the constant information provided by the press office of the Foundation to all the major periodicals in Italy and abroad, the exhibitions of Fondazione Antonio Mazzotta are discussed in about 10,000 reviews per year, including articles and announcements in daily newspapers, weekly and monthly magazines, and radio-television coverage. The press office also promotes the publications regarding the exhibitions, including catalogues and finely illustrated children’s books.
Promotion for the exhibitions is effected using the most traditional information materials (brochures, posters), as well as materials developed case by case in keeping with the type of exhibition and the needs of the associated sponsors. Promotional material printed in one year totals about 200,000 units of brochures and posters of different sizes. For many years now the Foundation has had agreements with the main theaters, cinemas, associations and cultural and musical institutions of Milan, creating a fertile network of relationships leading to splendid results in the production of events coordinated with the exhibitions, |
